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Austin Murphy
July 09, 1990
A mad scramble is on as college football forges bold new alignments to usher in the uncertain era of the superconference
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July 09, 1990

Kicking Off To Chaos

A mad scramble is on as college football forges bold new alignments to usher in the uncertain era of the superconference

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Not to be outdone, the Big East, which now sponsors no competition in football, has been involved in low-level negotiations with the ACC. The Big East would like to know if its three members that play Division I-A football as independents, BC, Syracuse and Pitt, could join the ACC for that sport while remaining in the Big East for basketball. "It's logical," says the Big East athletic director. "The ACC needs to jazz up its football, and it would get great football coverage in New England. What the hell would it want with our basketball? It already has the world."

What does all this wooing of independents mean to Notre Dame, the mightiest independent of them all? Might the projected scarcity of independent opponents force the Irish into joining a conference as a football-only member? No way. "We've been an independent for 148 years," says Notre Dame athletic director Dick Rosenthal. "We are independent by desire." But won't the shrinking number of independents make scheduling difficult? "Right now, we're scheduled through 2004," says Rosenthal. "Conference teams have open dates later in the season. We've played USC the last game of the year every other year since 1956. We're playing Tennessee late in the season this year. I'm sure it will be more difficult to schedule, but it shouldn't be impossible."

For independents, the downside of forfeiting their bachelorhood would be the requirement that they divvy up their bowl money with their new conference mates. On the other hand, they presumably would get a cut of other conference members' bowl proceeds. The lost revenues would be further offset by the colossal rights fees a superconference could command. For example, the SEC currently encompasses 15% of the nation's TV households; with Arkansas, Texas, Texas A&M, Miami and Florida State in the conference, that figure would be 25%. "Yeah, but they have to divide that revenue among that many more teams," says Southwest Conference commissioner Fred Jacoby. Still other, less partial, voices urge caution. "Has anyone seen any of these big dollars yet?" asks former ABC executive Donn Bernstein. "People start talking superconferences, and their eyes get bigger than their stomachs. We're already wall-to-wall football on Saturday. We're reaching a point of oversaturation."

And superconferences will generate more games, not fewer. By adopting divisional play—six, seven or eight teams to a division—the superconferences would be able to take advantage of a long-ignored NCAA bylaw that permits an extra game, beyond the annual limit of 11, to determine a conference championship. A logical subsequent step would be to take the four superconference champs and hold a national-championship playoff; this would involve two more postseason games. "The machinery would be in place," says Miami athletic director Sam Jankovich, who happens to oppose a national playoff. "It's closer than any of us realize. The bowl people are antsy as hell, and they have every reason to be." Concerns about how the extra games might interfere with young Joe Bob's preparation for final exams seem destined to be drowned out by the ring of cash registers.

The biggest losers could be the Orange and Cotton Bowls, which have agreements with the Big Eight and the Southwest Conference, respectively. Neither bowl is expected to take this lying down. Says Orange Bowl president Arthur Hertz, "I'm told by our legal people that if the Big Eight is not constituted the same as it was when we signed the contract [in 1988, with NBC, for six years], then we have the right to reevaluate"—that is, to forgo its automatic bid to the Big Eight champion and invite the two best teams available.

CBS says that it can escape from its deal with the Cotton Bowl if the Southwest Conference changes shape. "No question, [the loss of Arkansas, and possibly Texas and Texas A&M] could affect us pretty severely," says Cotton Bowl executive vice-president Jim Brock. On the bright side, both the Cotton and Orange Bowls have sterling pedigrees and excellent reputations as smoothly run events. Says CBS's vice-president of programming, Len DeLuca, "They could compete very well without conference alignments."

"The irony of it is that, in the 54 years we've had the Cotton Bowl, we've had a representative from the SEC 21 times," says Brock. After Arkansas announced it would talk to the SEC, South-west Conference officials argued that the Razorbacks were acting rashly. Their travel expenses would skyrocket, said one. (Not so, says Broyles.) They would have problems recruiting in Texas, said another. (Remains to be seen.) Most laughable were the appeals to Arkansas's sense of loyalty and tradition. Most Southwest Conference schools showed their respect for the conference's good name in the 1970s and '80s, when they raised cheating to an art form and made the conference a national laughingstock. Arkansas was one of three Southwest Conference schools (Rice and Baylor were the others) whose football programs were not on NCAA probation in the '80s.

Broyles said that in entertaining overtures from the SEC, "money is no issue," and, indeed, he has done a wizardlike job of bringing financial security to the athletic programs of a school with limited means. Yet he knows that turning down the SEC would be bad business. Arkansas no longer sells out all its Southwest Conference football games. "You trade Rice, SMU and Texas Tech for LSU, Tennessee and Auburn," says one Razorback athletic official, "and you don't have to worry about selling out the stadium—you have to worry about expanding it." Conference-wide, Southwest Conference stadiums were 32% empty last year, while those in the SEC were 95% full.

What's the timetable for all the changes? "Over the next 60 or 90 days, you'll see the conference structure as we know it begin to unravel," says Jankovich. Adds Broyles, "It's in the interest of a school moving from one league to another to move quickly. The speed of transition is important."

What some Texans fear is that if Arkansas goes, Texas and Texas A&M will follow closely behind, effectively gutting the Southwest Conference. The athletic directors at those schools haven't exactly been rallying around the conference banner. Says Texas's DeLoss Dodds, "Each institution should take stock of its own situation and ask, Where will we be 10 years from now? Either you grow with the market—or you get left out." John David Crow, the Aggies' athletic director, asks, "What if Arkansas jumps? Can we survive in tomorrow's atmosphere in a one-state conference?"

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