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TOWERING OVER ALL
William Oscar Johnson
June 25, 1990
CBS is outspending ABC and NBC for lights to all top-drawer spoils except college football and the NBA
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June 25, 1990

Towering Over All

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COLLEGE 1990
$16 Million

WINTER GAMES 1992, '94
$543 Million

MAJOR LEAGUE 1990-93
$1.06 Billion

NCAA 1991-97
$1 Billion

NFL-NFC 1990-93
$1.06 Billion

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