slowed since then is the momentum that IndyCar has gained from Patrick's win.
The next week at Kansas Speedway, Patrick became the first driver in series
history to sell six figures' worth of merchandise in a weekend. "Danica's
win," says Terry Angstadt, president of IndyCar's commercial division,
"was bigger than we even hoped. If she can win the 500, well, it's hard to
imagine just how large the impact would be."
racing's marketing dream has just finished dinner outside her motor home, and
she's sliding into a golf cart parked nearby. "Hold on," she tells a
passenger, "this is the fastest cart in all of Indy."
away into the darkness. She spots a large swath of grass in the infield and,
with an impish grin, begins spinning the cart around in the empty field, a
picture of unrestrained joy. This is where Danica Patrick is happiest: At Indy,
driving, straddling that thin line between control and chaos, safety and
danger. On May 25, she will be doing it again—for the highest stakes.