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The Real Question: Whyizit?
Edited by Jerry Kirshenbaum
January 11, 1993
Whatizit, the Atlanta Olympics' bug-eyed blob of a mascot, is on the ropes. Though Billy Payne, president of the Atlanta Committee for the Olympic Games, calls Whatizit "an incredible marketing success," critics consider the computer-generated mascot tacky, and even some of Payne's aides would reportedly like to see Whatizit become Whatwazit. A recent editorial cartoon in The Atlanta Journal-Constitution helpfully suggested a possible means of extinction (above). Meanwhile, in a poll of Georgia residents conducted by the same paper, 9% of the respondents called Whatizit very appealing and 33% said he was somewhat appealing, while 45% deemed him not appealing at all. Clearly, Whatizit needs to start working his questionable charm on the 13% of Georgians who are undecided.
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January 11, 1993

The Real Question: Whyizit?

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Whatizit, the Atlanta Olympics' bug-eyed blob of a mascot, is on the ropes. Though Billy Payne, president of the Atlanta Committee for the Olympic Games, calls Whatizit "an incredible marketing success," critics consider the computer-generated mascot tacky, and even some of Payne's aides would reportedly like to see Whatizit become Whatwazit. A recent editorial cartoon in The Atlanta Journal-Constitution helpfully suggested a possible means of extinction (above). Meanwhile, in a poll of Georgia residents conducted by the same paper, 9% of the respondents called Whatizit very appealing and 33% said he was somewhat appealing, while 45% deemed him not appealing at all. Clearly, Whatizit needs to start working his questionable charm on the 13% of Georgians who are undecided.

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