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Triumph of the Swoosh
Donald Katz
August 16, 1993
With a keen sense of the power of sports and a genius for mythologizing athletes to help sell sneakers, Nike bestrides the world of sport like a marketing colossus
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August 16, 1993

Triumph Of The Swoosh

With a keen sense of the power of sports and a genius for mythologizing athletes to help sell sneakers, Nike bestrides the world of sport like a marketing colossus

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And all around Knight, striding along quickly with gym bags and PowerBooks, the young turks of Nikeworld went back to work, to race toward a finish line that simply—as the Nike axiom so famously has it—isn't there.

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