? Develop new
teams and young talent A primary sponsorship in NASCAR typically costs $15
million per season; sponsorship in IndyCar runs about $3 million a year.
" IndyCar is the lowest-cost racing around, and we need to keep it that way
to entice more sponsors and owners," says Roger Penske, who owns IndyCar
and NASCAR teams. "If we got seven or eight new teams, it would make our
sport much more healthy." He also pines for one other thing: more U.S.-born
racers with the potential to become stars. "We need to attract new names,
and we need to be the place where all the young drivers want to end up,"
says Penske. "You know, golf was down on their knees before Tiger Woods
SCOTT DIXON will
never pack the star power of Tiger or even Danica—the New Zealander is as
reticent and seemingly emotion-free as any driver in the paddock—but 90 minutes
after the race on Sunday a crowd of 1,000 still stood in the infield and
chanted his name as he climbed the stairs of the track's iconic Pagoda, just
behind the pits. Dixon, with his wife of three months, Emma, standing nearby,
did something wholly out of character: Yelling to the fans from a balcony, he
flung several hats emblazoned with BORG WARNER (the name of the winner's
trophy) out over the crowd. The normally stone-faced driver then pumped his
fist once, twice, then let out another whoop, prompting the fans to cheer him
For an open-wheel
driver these days, winning the Indianapolis 500 is once again a heady feeling.
A great spectacle, indeed.