14 How will
Tiger's absence affect the PGA Tour?
Short term, interest in pro golf will be down without Tiger, and TV ratings
will follow, but with the Olympics coming in August and NFL and college
football hot on its heels, golf was already headed for the back pages. Long
term, the Tour better pray that Tiger makes a full recovery, because if he
doesn't, the networks may reconsider the buy-in price for the Tour's next TV
contract, which is up for renewal after 2012. When it comes to TV, Tiger is the
The show goes on.
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