These are the reactions of a fellow who has written sports in Boston papers for 45 consecutive years. I confess I am a track filbert. What a magnificent job on the incredible collapse of Jim Peters in the British Empire Games Marathon...How pleasing to digest Bill Talbert's forthright tennis chatter...Red Smith, who is tops with everyone, deftly handled Leo the Great...Indeed, it is difficult to fault this new magazine.
GEORGE C. CARENS
The Boston Herald Traveler Corporation
Thanks much for the advance copy of "Sports Illustrated." I took it home last night and gave it a good going over. A fine magazine, something that has been lacking in the sports magazine field for some time. Anytime I can spend an evening with any sort of periodical, it has to be something. Congratulations on a fine job.
Sports Director, WEKZ
It's tough for a play-by-play sports announcer to admit, but your first edition left me speechless. It's the most.
Sports Director, WIKK
Took liberty to quote a bit from your nice issue, as I have been writing some Kansas trotting saga. Will look forward to seeing some more issues. Well got up.
I was delighted with the first issue, and feel that the book will fill a real need for the layman as well as the professional in the field of sports.
Sports Director, WZXI
FROM THE KANSAS CITY STAR
By Ernest Mehl. (The Star's Sports Editor.)
The first issue of Sports Illustrated reached the newsstands last week after many weeks of the most exhaustive preparation and this latest effort by Time, Inc., constitutes a really extraordinary addition to the field of athletics.
The photography is breath-taking and the scope of the material excellent. In this field SPORTS ILLUSTRATED, judging by the first issue, is in a class by itself.
TIME, Inc., hopes to do with this weekly what it has done with its national magazine devoted to stories behind the news. In this issue it offers articles on baseball, hunting and fishing, track, boomerang throwing and golfing.