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19th Hole: Some New Readers Comment On Vol. 1, No. 1
August 30, 1954
SIRS: YOU'VE SCORED TOUCHDOWN, HOME RUN, GOAL, STRIKE, EAGLE, ACE, RINGER, CHECKERED'FLAG, KNOCKOUT, FALL, ROUGE, HAT TRICK, CHECKMATE WITH YOUR FIRST ISSUE. ELMER BLASCO ST. LOUIS
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August 30, 1954

19th Hole: Some New Readers Comment On Vol. 1, No. 1

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Sirs:
Congratulations. It is off to a fast start.
ALBERT E. COBO Mayor
Detroit

Sirs:
...As one interested in practically every sport, I greatly enjoyed reading it and compliment you on its contents and makeup.
FRANK CARLSON
United States Senate

Sirs:
It is my sincere belief that your magazine will be well received by the leaders in the world of sport.
THOMAS C. HENNINGS JR.
United States Senate

Sirs:
Congratulations on the new offspring!
OVETA CULP HOBBY
Secretary of Health, Education and Welfare

Sirs:
The reason I know I will enjoy it is that my 18-year-old son, John, was one of your prepublication subscribers and he has been devouring this first issue with immense enthusiasm. I hope it goes on to the great success which seems to be assured.
THOMAS E. DEWEY
Governor
Albany, N.Y.

Sirs:
It's outstanding.
WARREN G. MAGNUSON
United States Senate
Washington, D.C.

INDUSTRIALISTS

Sirs:
As one who has followed sports closely through the years and has actually seen a great many of the events that are so well photographed in this first issue, it brought back many vivid recollections. I was especially impressed with what I would call the "change of pace," as well as the comprehensiveness and breadth of coverage. It is bound to be of interest to the millions of Americans who are interested in sports of all kinds. Your first issue is so good that I think your staff will have lots of trouble maintaining the high standard it has set. But then, those of us who are confirmed readers of Time, Fortune and Life have discovered that your organization has what it takes.

Congratulations to you and your associates on this outstanding first issue of SPORTS ILLUSTRATED.
BERNARD F. GIMBEL
Chairman of the Board
Gimbel Brothers, Inc.
New York

Sirs:
We had seven guests over the weekend at Madison, Conn., five arrived with a copy of the first issue of Sports Illustrated.
GROVER A. WHALEN
Chairman of the Board Coty, Inc.
New York

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