As an endorser, John Daly hasn't run with the big dogs since he walked away from an $8 million deal with Callaway in September. Now, though, he's hoping that a new venture, John Daly Enterprises, gets him back in the hunt. The new company, for which Daly has chosen a lion's head—Lion was his high school nickname—as a logo is one of several small steps in the business world made by the two-time major championship winner since he resumed drinking and thereby voided his Callaway contract.
According to his agent, John Mascatello, Daly recently signed a one-year deal with Sobe, which makes nonalcoholic fruit and sport drinks and teas. "It's a solid company with clever marketing people," says Mascatello, "and hopefully it gets John drinking healthier beverages."
Daly is also in the process of launching a line of clothing that would carry the new logo. "The apparel would have a medium price point," says Mascatello, "which is appropriate for John's fan base." Mascatello claims that while Daly continues to imbibe, his life has been relatively calm over the last few months. "In John's mind he is doing very well," Mascatello says. On the golf course, however, Daly is not off to a roaring start this season. In his first appearance of the year, at the Bob Hope Chrysler Classic, he missed the cut by nine strokes.