The Boilermaker, whose team had just been eliminated from the NCAA tournament, replied, "Yeah." But the insatiable scribe only nodded, evidently in need of more. So the player said, "Yeah, the pill is bitter." Still the scribe stared blankly, until the player at last ponied up the epigram that was obviously expected of him all along. "The pill is bitter," the Boilermaker said. "But you just got to swallow it."
That's better, son. In sportswriting, you see, every loss is like hemlock. Losing requires reprisal, and sins are absolved only by winning a championship. Even then, that expiation will expire after a single off-season. So, like Shakespeare's Borachio, athletes are "condemned into everlasting redemption."
'Tis a bitter pill, to be sure. But you just got to swallow it.