Beijing Cha-ching

MICHAEL PHELPS'S Stateside itinerary is almost as frantic as his Olympic swimming schedule. He shot a cameo for Entourage (right, with Kevin Connolly) last Thursday, and he was set to join 150 other Olympians (including Kobe Bryant and Lisa Leslie) on Wednesday in Chicago for Oprah . Then it's off to New York City to serve as a presenter at the MTV Video Music Awards on Sunday, followed by a gig as host of the Sept. 13 season premiere of Saturday Night Live . He'll need to find time to write. He signed a book deal with Simon and Schuster worth a reported $1.6 million. Titled Built to Succeed, the book is due out by Christmas. Phelps might face some literary competition from his mom: Publishers are said to be showing an interest in Debbie Phelps as well.

Here is how some other stars of the Games have fared. Nastia Liukin While Phelps will push Frosted Flakes, the women's gymnastics all-around champ will appear on Wheaties boxes this month (as will decathlon champ Bryan Clay). Liukin is also reportedly in line to hit the big screen—or at least hit the direct-to-DVD bin—in the comedy Chalk It Up. Even if no one sees the movie (it stars Mario Cantone), Liukin will still get plenty of visibility: She's on a Times Square billboard for Vanilla Sky Jeans.

Misty May-Treanor In addition to shopping a book, the two-time beach volleyball gold medalist has signed on as a contestant on ABC's Dancing with the Stars.

Dara Torres The 41-year-old signed a $3 million, two-book deal—one a memoir, the other a health and fitness guide

Mike Krzyzewski Coach K's next book will tell the story of how the scrappy Redeem Team won gold.

Usain Bolt The world's fastest man hasn't even been back home to Jamaica yet. "Track and field is my job," he said last week from Zurich, where he won the 100 meters—and $16,000—at the Golden League meet.

Shawn Johnson The 16-year-old gymnast can't vote in a presidential election until 2012, but Johnson (right, with Al Gore) gave Barack Obama her endorsement anyway when she led the Democratic National Convention in the Pledge of Allegiance last Thursday.

Kirsty Coventry The former Auburn swimmer, who won all four of Zimbabwe's medals in Beijing, was given a briefcase filled with $100,000 by president Robert Mugabe on live television. Her prize was in U.S. dollars, which is a good thing: Inflation in Zimbabwe is running at 11,000%, rendering local currency all but useless.

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