Special Report, The Latino Athlete Now, reflects the enterprise of
writer-reporter Melissa Segura, who started at SPORTS ILLUSTRATED as an
undergraduate intern from Santa Clara University in 2001. Since then the
15th-generation New Mexican (think early-18th-century Santa Fe) has come to
specialize in baseball and Latin American issues while covering a range of
sports she has seen transformed by Latino athletes.
I'd identify with any Latino athletes that made the team," says Segura.
"A generation later Latino kids find not only Latino players but
shines brightly not just in SI and on SI.com but also on the pages of SI
LATINO, the Spanish-language magazine spun off from SI in 2005 that now goes
out six times a year to more than a half-million Hispanic readers in the United
Chris Hunt, SIL's mandate is to explore the Latinization of sports—and how that
complex transformation mirrors the demographic and cultural changes happening
throughout the country.
Latino athletes and teams in all sports but especially in soccer, baseball,
boxing and basketball. "Our readers like variety," says Hunt, "but
those on the East Coast care most about baseball, and readers elsewhere prefer
soccer. So we usually produce two covers, one for the East with baseball [or as
in the latest issue, basketball with New Jersey Net Eduardo Najera] and another
for the rest of the country with soccer [Colombian goalkeeper Rene
can get a free subscription to SIL by going to silatino.com and simply entering
their name and address.