In an age largely dominated by Madison Avenue's image makers, it is hardly surprising that the humdrum, numerical terminology of the football practice field has given way to the persuasive nomenclature of modern merchandising. What football fan in his right mind, for instance, would pay to see a coach send in his "third team" when, for the same money, he could watch Paul Dietzel's Chinese Bandits swarm out? It would be like deliberately asking for Brand X. Tom Nugent of Maryland calls his first, second and third teams the M-squad, the Hustlers and the Gangbusters. Marvin Bass at South Carolina has the War-horses, the Bushwhackers and the Stonewalls. But the coach who has conjured up the most vivid image of the football player (for football players, anyway) is none of these. He is Jake Gaither of Florida A&M (unbeaten last year) who calls the three teams on his 60-man squad Blood, Sweat and Tears.
IF YOU CAN'T BEAT 'EM...
Sports news crowded its way onto the front pages of America's newspapers so often last week (the heavyweight fight, the America's Cup, football's first full weekend, the race for the World Series) that some newsmen covering more austere activities became exasperated.
New York Times Political Columnist James Reston, in California to measure the public pulse in the race for governor, despairingly concluded that all hearts were beating over another race: "When a political reporter asks around here who's going to win," Reston writes, "the answer is invariably 'the Dodgers.' " Maybe Scotty will take heart from the announcement of Red Kelly of Toronto, the National Hockey League's great playmaking center, that he plans to give equal time to hockey and his new job—Member of Parliament for York West.
Last week in Milwaukee a federal district judge ruled that betting on a sure thing was not gambling and did not violate the antigambling laws. Thus were sprung three naughty young horseplayers who had a good thing going for them before they got caught and indicted by a grand jury. The three had set up a two-way radio between Oaklawn Race Track in Hot Springs, Arkansas and Milwaukee and were placing bets before the bookies got the race results.
"However nefarious, the scheme did not violate the element of chance," said Judge Kenneth P. Grubb.
Old moral: It's O.K. to cheat if you don't get caught.
New moral: If you get caught it's still O.K.—provided you were cheating.
LOVE AND TRUTH