DP: What would you say to them?
MB: I would say that the sport is really, really healthy, TV is great, radio is great, we've got more fans coming than ever before. But to ensure that we keep it that way for the future, I'd really like to see the best teams playing at the end of the year.
Premature Evaluation
FOR HEISMAN VOTERS the choice became even more complicated on Saturday—unless, that is, they were among the 3% to 5% that amazingly cast their votes before the conference championships. It's fine if you like Texas's Colt McCoy or Texas Tech's Graham Harrell for the award, but don't you at least wait to see if the other top candidates do something incredible? Which they did: Oklahoma's Sam Bradford (above) threw for 384 yards (a Big 12 championship game record) as Oklahoma beat Missouri 62--21, and Tim Tebow made just about every big play as Florida knocked off Alabama in the SEC title game. Let's leave early voting for less complicated stuff, like presidential elections.
No Cheering in the Projection Booth
THE NFL
demonstrated a 3-D telecast of live football in movie theaters with a screening of Thursday's Oakland-- San Diego game. It sounds like a fun idea. (Although from what I've heard, the Raiders' offense still looked one-dimensional.) But if the NFL really wants to make you feel as if you're at the stadium, it needs to go even further.
? TAILGATING in the lobby. Instead of brats and burgers, popcorn and Junior Mints.
? SCALPERS hanging around outside the multiplex and muttering, "Anyone need two for Madagascar?"
? CLIMATE. If it's 18� F in Denver, it should be 18� F in the theater as well.
? FOR DETROIT LIONS
home games, make sure that the theater is half-empty.

