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After word spread that PGA Tour officials were crafting guidelines for player appearance and pro-am behavior, SI obtained an early draft of a cover memo written by Tour operations chief Rick George. Feb. 16, 2009
PGA Tour
MEMORANDUM Initiative Acronym: MOYOA (Mindful Of Your Overall Appearance) Player Incentivization Predicate: A win-win path to preferred grooming and decorum practices Initiative Motto: Partnering with Justin Timberlake is good for business—looking like him is not FROM: Rick George, E.V.P. PGA TOUR� Operations To: PGA TOUR� members who have not been mindful of their overall appearance to the possible detriment of upward brand traction The following takeaways support the attached 169-page MOYOA manual designed to help you better follow a path to mission-critical appearance and impactful pro-am decorum.   
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