SI Vault
 
Gnarly Rough
Geoff Shackelford
February 16, 2009
After word spread that PGA Tour officials were crafting guidelines for player appearance and pro-am behavior, SI obtained an early draft of a cover memo written by Tour operations chief Rick George.
Decrease font Decrease font
Enlarge font Enlarge font
February 16, 2009

Gnarly Rough

View CoverRead All Articles

After word spread that PGA Tour officials were crafting guidelines for player appearance and pro-am behavior, SI obtained an early draft of a cover memo written by Tour operations chief Rick George.

Feb. 16, 2009

PGA Tour
100 PGA TOUR Boulevard
Ponte Vedra Beach
FL 32082

MEMORANDUM

Initiative Acronym: MOYOA (Mindful Of Your Overall Appearance)

Player Incentivization Predicate: A win-win path to preferred grooming and decorum practices

Initiative Motto: Partnering with Justin Timberlake is good for business—looking like him is not

FROM: Rick George, E.V.P. PGA TOUR� Operations

To: PGA TOUR� members who have not been mindful of their overall appearance to the possible detriment of upward brand traction

The following takeaways support the attached 169-page MOYOA manual designed to help you better follow a path to mission-critical appearance and impactful pro-am decorum.

Continue Story
1 2 3