After word spread that PGA Tour officials were crafting guidelines for player appearance and pro-am behavior, SI obtained an early draft of a cover memo written by Tour operations chief Rick George.
Feb. 16, 2009
100 PGA TOUR Boulevard
Ponte Vedra Beach
Initiative Acronym: MOYOA (Mindful Of Your Overall Appearance)
Player Incentivization Predicate: A win-win path to preferred grooming and decorum practices
Initiative Motto: Partnering with Justin Timberlake is good for business—looking like him is not
FROM: Rick George, E.V.P. PGA TOUR� Operations
To: PGA TOUR� members who have not been mindful of their overall appearance to the possible detriment of upward brand traction
The following takeaways support the attached 169-page MOYOA manual designed to help you better follow a path to mission-critical appearance and impactful pro-am decorum.