It might sound familiar, Rocket admits, but there's at least one distinction between this and his previous six ventures: He didn't embark on it so blindly. He actually used the mouth guard during his playing career. He says he's close friends with the guy who designed it. ("He's my boy.") And, perhaps most important, Ismail saw the plan develop from the ground up.
Hours after Butowsky's boot camp in Dallas is over, Rocket calmly lays out his rationale: "You know that statistic we heard about how one in 30 private equity investments works?" He smiles broadly. "Well, Lord willing, this is going to be my one."
Somewhere heads are nodding.