Building on the high-tech design and success of the original AP (Advanced Performance) irons, Titleist is offering two new multimaterial, dual-cavity sets this year—the AP1 and the AP2. "The AP1 and AP2 embody significant improvements in feel, forgiveness and shot control to what had already been recognized as a revolutionary step forward in iron design," says Steve Pelisek, general manager of Titleist golf clubs. "The AP1 and AP2 feature the most successful marriage of playability and forgiveness—plus traditional looks, feel and feedback—in the market today."
The concept for the original AP irons came from research showing that serious golfers want performance but not at the expense of feel. The Titleist research and development team has been conducting extensive sound and vibration analysis aimed at reducing the harsh lower-frequency vibration that causes poor feel in irons. This research led to combining several technologies and materials in the back cavity of the AP irons, resulting in a Tuned Feel System that enhances feel.
"The AP1 and AP2 irons retain the dual-cavity design and multimaterial construction that is the key to their advanced performance," says Dan Stone, Titleist's vice president of R and D . "However, the designs have been upgraded for feel with the addition of the Tuned Feel System. The structure of the AP1 also provides improved forgiveness, while a modified sole on the new AP2 provides improved ground control."
The Tuned Feel System is a comolded medallion of soft elastomer and an aluminum plate. This insert has been designed to improve sound and feel. For the thinner-face, larger-cavity AP1, a more lively feel has been created. For the AP2 a softer, more solid feel is achieved.
Looking for player-proven performance? AP2 irons were the most-played model on the PGA Tour in 2008 and '09, as well as the most-played iron at the '09 Club Professional Championship and the '09 U.S. Amateur. The multimaterial, dual-cavity design increases playability with shot control, while the soft-forged construction provides great feel.
Extensive improvements to the AP1 include reducing the face thickness to provide enhanced heel, toe and deep external weighting to the frame as well as an internally perimeter-weighted, tungsten-nickel sole bar for increased stability and forgiveness.
TITLEIST CLUB FITTING
Titleist offers a comprehensive range of high-quality club-fitting opportunities. From authorized Titleist club fitters to the mobile FittingWorks tour vans and the Titleist Tour Fitting Experience at the state-of-the-art Oceanside Test Center and Titleist Performance Institute in California, Titleist has the expertise and fitting tools to assist all golfers from tee to green.