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TEAM CHINA TAKES FLIGHT
S.L. Price
February 22, 2010
A boarder named Birdie shows that her country's winter ambition is no pipe dream
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February 22, 2010

Team China Takes Flight

A boarder named Birdie shows that her country's winter ambition is no pipe dream

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One of China's advantages is having the financial resources to make such shifts worthwhile. Success in Turin begat a surge in corporate interest, and with sponsorships from such companies as Nike and General Electric—as well as a national sports lottery—some Chinese winter programs have grown flush. That first crop of Chinese snowboarders prompted Hutchinson to try replicating the results with a handful of Canadian divers and gymnasts, but after a few years his funding was cut. No one envisions Beijing dropping such an ax anytime soon.

"China," Hutchinson says with a laugh, "never says, 'We don't have the money.'"

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