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Equally as entertaining as Barcelona striker Lionel Messi's wondrous week (four Champions League goals; another against Real Madrid) were the encomiums. Arsenal's Arsene Wenger dubbed Messi (right) "a PlayStation player"; a GolTV announcer burbled, "He lives in the magnetic spectrum of genius."
Early iPad adapters had access to a wild four days of Masters.org. Baseball fans, meanwhile, got an Opening Day entry point: At Bat ($14.99), iPad's first serious sports offering, streams live games through an MLB.TV account and provides free play-by-play audio.
CY YOUNG WINNERS
The Giants' Tim Lincecum (the NL 2008 and '09 honoree) started 2--0, with a 1.29 ERA and 17 whiffs (and one walk) in 14 innings. New Phillie Roy Halladay (the '03 AL Cy) was also 2--0, with an 0.56 ERA; on Sunday in Houston, Doc threw 111 pitches—83 for strikes.
CBS ON FIRE
Ratings for the NCAA men's finale were up 31% from 2009's and were the highest since '05. That was a mere hors d'oeuvre for the Masters: Lefty (right), Tiger & Co. earned a 12.0 Sunday overnight, up 36.4% from last April and the biggest final round in nine years.