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ON THE NUMBER
Through the first three months of 2010, sales of golf equipment in the U.S. lagged behind '09 levels (ON THE NUMBER, May 17), but April proved to be a breakthrough month. With weather around the country improving, golf ball sales jumped in number sold (chart below) and in dollars, going from a total value of $43,377,000 in April '09 to $44,372,000. The average price per dozen did drop slightly, from $27.82 to $27.20, but no one is complaining.
Golf Ball Sales (in dozens)
[The following text appears within a chart. Please see hardcopy or PDF for actual chart.]