Don't Bash The Messenger

"The most important component of the collegiate sports machine, the players, are witnessing these business transactions all around them—TV deals, merchandising, coaches signing big contracts—and they are the only ones prohibited from participating," says Don Yee, whose clients include New England Patriots quarterback Tom Brady. "The only meaningful fix would be an approach that eliminates the NCAA's notion of amateurism."

In short, start paying players.

However, just as baseball did not react to Canseco's revelations by legalizing the use of performance-enhancing drugs by players, the NCAA almost certainly won't be pushed by Luchs's confessions into allowing players to be paid. But, short of that swing for the fences, the opportunity exists for real reform. And just as with Canseco, it's important not to let the messenger obscure the message.

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Find more from George Dohrmann plus news on Josh Luchs's confessions at SI.com