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So just what are NFL owners and players fighting over? The answer, of course, is money—$9.3 billion in revenue, to be specific. While the league won't divulge exactly how that figure breaks down (a sticking point in the ongoing labor talks), SI and FORTUNE have crunched the numbers to provide an unprecedented look at the game's GFP (gross football product), a figure roughly equal to the GDP of Macedonia.
Annually, the NFL redistributes upwards of $4 billion in radio, TV and digital earnings across its 32 teams—$125 million apiece, plus an equal share for the league—and that number shows no sign of declining. The 19 highest-rated fall TV programs (and 28 of the top 30) were NFL games, and this year's Super Bowl was the most-watched program ever.
$1 BILLION PER YEAR
Plus NFL Sunday Ticket
$1.1 BILLION PER YEAR