It seemed like a good idea to Troy Tulowitzki when he allowed fans to choose his walk-up music—the song played over the Coors Field public-address system as he approaches the batter's box—in an online poll before the season. But after the Rockies' prolific shortstop followed his standout 2010 (.315 average, 27 home runs and a fifth-place finish in the National League MVP voting) by going hitless in his first eight at bats of this year, he quickly dumped the people's choice, Katy Perry's Firework, for something more in his comfort zone—Baby, by Justin Bieber.
It might be a stretch to say that Tulo, as he's widely known, has Bieber fever, but he is partial to the teen pop star's music and doesn't care who knows it. He and teammate Jason Giambi took in a Bieber concert during spring training, and Tulo is willing to put up with the inevitable ribbing from the rest of the Rockies, who keep his locker at Coors stocked with Bieber-obilia. Last week his space was adorned with a glittery backpack and a T-shirt bearing the singer's likeness that most middle school girls would surely be proud to own. "Lots of comedians in this clubhouse," Tulowitzki says. "I just go with the flow."
Even though they might not want to trade iPods with Tulowitzki, 26, none of the Rockies would dream of suggesting he change his tune. He went on one of his familiar Tulo tears shortly after the sound track switch, almost single-handedly demolishing the Mets with home runs in four straight games, and through Sunday he was hitting .333 with seven homers, tying him with the Cardinals' Albert Pujols and Ryan Braun of the Brewers for the National League home run lead. Besides, although his new signature song isn't exactly a lyrical masterpiece, it does have one line—in fact, it's repeated so much it seems like the only line—that's especially appropriate for the Rockies: Baby, baby, baby, oh.
Put the emphasis on the oh. That's a joyful sound in Colorado these days, thanks not just to Tulo, but to CarGo and Ubaldo. CarGo is otherwise known as leftfielder Carlos Gonzalez, 25, last year's NL batting champ. The linchpin of the Rockies' staff is Ubaldo Jimenez, 27, who finished third in the NL Cy Young Award voting in 2010. Due mostly to a thumb injury that forced him to miss two starts, Jimenez has started slowly, but the Rockies haven't. Tulowitzki's performance, both with bat and glove, and solid pitching from starters Jhoulys Chacin and Jorge De La Rosa, as well as the entire bullpen, helped put Colorado atop the NL West with a 14--7 record through Sunday. The Rockies appear set to contend not just this year but for the foreseeable future, and it's largely, as the Biebs might say, because of their O's, baby.
It's also because of a long-term philosophy that ensures the O trio won't be leaving anytime soon. Back in the '90s, when the Rockies were playing something closer to pinball than baseball because of the way the ball carried in the mile-high altitude of their home park, finding one of baseball's most sensible organizational blueprints in Colorado would have seemed as likely as discovering a gourmet meal in an Easy-Bake Oven. But just as the introduction of a humidor at Coors in 2002—baseballs stored in it don't carry like golf balls—has normalized the game in Denver, the Rockies have devised a smart, down-to-earth approach.
Having been burned in the past by throwing big bucks at older free agents who failed miserably on the field and sometimes embarrassed the franchise away from it, Colorado's front office has become more selective about making major financial commitments. They focus on retaining players who appear to be entering their prime rather than signing older, more established stars, and before the Rockies offer a long-term deal, they have to be satisfied not just with a player's skills but also with the content of his character. "We found that talent that isn't also accompanied by other qualities, such as humility, accountability and integrity, really didn't work for us," says general manager Dan O'Dowd. "We've tried to build this team not just with a certain kind of player but a certain quality of person."
Gonzalez, Jimenez and Tulowitzki are perfect templates for the Rockies' vision—young, gifted, industrious and squeaky-clean. That's why Colorado locked up CarGo with a seven-year, $80 million contract extension in January, two months after it extended Tulowitzki's contract to make it a 10-year deal worth $157.75 million. They got in on the ground floor with Jimenez as well, signing him to a four-year deal in 2009 (with team options for '13 and '14) that could earn him $22.75 million and keep him in Denver two years after he would have been eligible for free agency.
CarGo and Tulo in particular have formed a thriving partnership, not just in the middle of the order, where they bat third and fourth, but in the clubhouse. "We talk all the time about how to set the right tone," Gonzalez says. "We do our running in the outfield, and we're talking about how we can help our teammates. Is somebody in a slump? What can we do for him? What can we do today to make this team better?"
The pair complement each other so well that when Gonzalez bought a new Ferrari after his contract extension, he chose red instead of his preferred black because Tulowitzki already owns a black one. "Got to keep things balanced out," CarGo says. They work together as team leaders just as well. "Obviously the Latin guys on this team and in the minors look up to Carlos," Tulowitzki says. "Some of the other young guys come up to me and ask me questions, so that part of it works out real well."
The Rockies have had several incarnations and strategies in their 19-year history. In their infancy they stocked the team with veteran sluggers like Dante Bichette, Vinny Castilla and Larry Walker, and ran up huge run totals in the thin Denver air. In the late 1990s and 2000s they began spending heavily on free-agent pitchers who had been successful elsewhere, such as Darryl Kile, Mike Hampton and Denny Neagle, all of whom found that pitching at high altitude is hazardous to the ERA. It was the disastrous results of spending $172 million on Hampton and Neagle in 2000 that prompted the current shift in philosophy. Hampton was ineffective until the Rockies traded him two years later. Neagle was not only a bust but also was cited for patronizing a prostitute in 2004, causing the Rockies to void the last year of his contract. (The Rockies reached a $16 million settlement with him in '05, and eight months later he pleaded guilty and was sentenced to 40 hours of community service.)