Oregon went to the BCS championship game last season, then had only one player [linebacker Casey Matthews] drafted. What does that say?
CK: I think some other guys should have been drafted, but I don't coach at that level. ... That group we had last year really played together as a team and bought into everything that we were teaching. The best team wins on Saturday; it's not the best individual talent.
You were recently named one of the 100 "most creative people in business" [No. 30] by Fast Company magazine. What was your reaction?
CK: I saw it, and I just kind of shook my head. I do not have a real business acumen. What us scoring a lot of points on offense has to do with business, I can't tell you. I'm in coaching because I'm not in business.
SI: HOW DO YOU HANDLE THE SUCCESS OF THE LAST TWO SEASONS WITH THE TEAM?
CK: YOU CAN'T HIDE FROM [YOUR SUCCESS]. BUT WE DON'T REALLY TALK ABOUT IT. WE'LL BE JUDGED UPON WHAT WE DO IN 2011.
Do you like the idea of a conference championship game?
CK: I don't know because I've never been involved in it. Instead of saying, 'Yeah, I'm gonna embrace this, it's a great idea' ... I don't know. If we win it, it's a great idea.