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KRAFTWORK
PETER KING
February 06, 2012
Three bold decisions by Robert Kraft transformed the Patriots from league laughingstock into the NFL's model franchise
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February 06, 2012

Kraftwork

Three bold decisions by Robert Kraft transformed the Patriots from league laughingstock into the NFL's model franchise

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On the last day of the 1993 NFL regular season, Patriots players and die-hard fans seemed resigned to losing their team. Absentee owner James Orthwein, a Missouri native who had bought the club two years earlier, intended to move it to St. Louis, which had lost the Cardinals in '88. "We were as good as gone," said Patriots linebacker Andre Tippett. But the fans wouldn't go down without a fight. Though they had the league's worst team (13--50 over four seasons heading into that game, against playoff-contending Miami) and worst venue (dumpy, no-frills Foxboro Stadium), damn it, this was still their bad team and their crappy stadium. Before the game they burned empty cases of Budweiser in the windswept parking lots. (Orthwein was a great-grandson of brewing mogul Adolphus Busch and sat on the board of the St. Louis--based brewing company.) And once the game ended, victoriously, on a Drew Bledsoe overtime touchdown pass to Michael Timpson, the fans wouldn't leave. "Don't take our team!" they chanted. "Don't take our team!"

Robert Kraft, the owner of Foxboro Stadium, was getting in an elevator when he heard the crowd. It had been a frenzied time for Kraft and his family, as they watched Orthwein shop the Patriots to prospective owners who would take the team to St. Louis. Kraft was a potential buyer, but he felt the deck was stacked against him because he would keep the Patriots in New England. As the elevator door closed, he turned to his son Jonathan and said, "There's no way we're not winning this."

There are decisions people make—often emotional, often against the wishes of those they trust most—that radically shape their future. Robert Kraft has made three of them involving the Patriots. And if any of those had gone the other way, chances are very good that the Patriots would not be the winningest team in the NFL since 1994, and would not be playing in their fifth Super Bowl in the last 11 seasons on Sunday in Indianapolis.

The Patriots morphed from laughingstock to the best franchise in football because at three critical junctures Kraft didn't do the logical thing. He did what something inside him said to do. "I've been around Mr. Kraft a lot when he's got all these spreadsheets and data in front of him," says quarterback Tom Brady. "But it's his instincts that he really trusts. He goes with his gut. And look at his track record—he's always right."

DECISION 1: Overspending for a bad team

A native of the tony Boston suburb of Brookline, Kraft took his four sons to countless Patriots games over the years. He had built a fortune in the paper and packaging business, and with that money came the ability to indulge a dream: He wanted to own his hometown football team. Kraft first tried to buy the Patriots in 1986, but the cash-strapped Sullivan family eventually sold to Victor Kiam. In 1989, however, Kraft bought the lease to Foxboro Stadium out of bankruptcy.

As it became more clear that Orthwein, who had little interest in owning and running a football team, would steer the club to St. Louis, Kraft broke the news to his wife, Myra, in the summer of 1993 on a walk on the beach in Cape Cod. "I told her, 'I'm going to put a bid in for the team,'" Kraft recalled in a three-hour interview with SI at his Brookline home in January. "She didn't think it was a very good business idea. To put it mildly."

But Kraft plowed forward with a seven-man team led by Jonathan, a Harvard Business School grad, that would determine how much they'd bid. The committee came to the conclusion that the Patriots—not including the stadium or lease—were worth about $115 million. "But," Kraft said, "I figured I'd go to 120 or 125 million if I had to." Summoned to St. Louis to make a final offer with other suitors three weeks after the 1993 season finale, Kraft bid $125 million. When Orthwein and his advisers declared that none of the bids were sufficient, Kraft said, in essence, tell us what you want for the team. Orthwein's advisers came back with a number: $172 million.

"Was I scared?" Kraft said. "Yes, I was scared. But this was my shot. How many times in life do you get your shot to do something you desperately want to do? Logic said no. Instinct said yes. Also, things kept flashing through my mind. The Boston Braves had left, and no team ever replaced them. My sons were getting to an age where smart sons move to take good business opportunities [elsewhere], and I wanted my family to stay intact here. I figured this could be a good family business."

After gulping hard at the figure he was quoted, Kraft said yes. For the highest price in the history of American sports, he now owned a bad football team that played in an el cheapo stadium. The tough part—telling Myra—was still to come.

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