These are not flush times in Europe: high unemployment, austerity measures, debt crisis, unstable currency. While it may be small consolation, at least the Continent is experiencing robust growth in one sector: pro tennis. In fact, Europe has almost cornered the market.
As the French Open began in Paris last week, it had the feel of a regional championship. The top eight seeds in the men's draw were from Europe. Same for 24 of the top 27 women's seeds. When, comme d'habitude, U.S. players left the clay-court festivities unfashionably early—not least Serena Williams, who was bounced from the first round of a major for the first time—the Euro vibe only intensified.
In tennis, it wasn't always thus. Twenty summers ago, Jim Courier defended his French Open title, and Andre Agassi won Wimbledon; 15 years ago no European won a men's Grand Slam singles title; a decade ago an Australian (Lleyton Hewitt) won Wimbledon and an American (Pete Sampras) won the U.S. Open. "You heard a lot more English in the players' lounge then," quips Courier, now a TV commentator. Today? By the fourth round in Paris, only two of the 16 remaining men required more than a short flight to return home.
In part this Continental drift is a natural outgrowth of the free market. When communism fell and the former Soviet states opened their borders, the sport's talent pool increased dramatically. (Thus Mikhail Gorbachev has affected tennis more than Nick Bollettieri did.) Plus, like a bank robber, tennis goes where the money is. As more and more of the top stars resided in Europe, many pro tournaments followed, leaving old strongholds such as Philadelphia and Scottsdale, Ariz., and setting up in Copenhagen and Belgrade. That not only increased tennis's exposure in the new markets, but it also created playing opportunities for European pros, which in turn accelerated the ascent of homegrown talent.
Yet the biggest factor might simply be tennis's status in the European sports hierarchy. In many countries it's second only to soccer in popularity, so promising young athletes aren't easily diverted from the tennis court to the basketball court or gridiron. Consider Jo-Wilfried Tsonga of France, who made the quarterfinals on Monday. If he were American, it would be easy to envision the 6'2", 200-pound Tsonga, an exceptional athlete, shooting jumpers or running off tackle. But he grabbed a racket at age four and never let go. "I like other sports," he says, "but I thought tennis had the most possibility, and I could always find good training."
As Tsonga spoke, his agent, Morgan Menahem, nodded. Menahem's mere presence at Roland Garros said plenty about the importance of tennis in Europe. His other big client is NBA star Tony Parker.