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CAMPAIGN PLATFORM: Six yards and a cloud of dust
As the face of a team primed to contend for an SEC East crown, Lattimore is the conference's best shot at claiming a fourth trophy in the last six years. He'd be only the second runner since 2000 to win the award.
He averaged 23.2 carries in '11 before a season-ending knee injury, but the emergence of dual-threat QB Connor Shaw should lighten his workload. If he's 100%, Lattimore's a threat for 1,500 yards.
Lattimore faces two defenses that were 25th or better against the rush last season (Georgia and LSU), but they come in consecutive weeks. Those games will make or break his candidacy.
Oregon RB, Soph.
CAMPAIGN PLATFORM: Electric all-purpose monster