Formula One president and CEO
[BILLIONAIRE][TEAM/LEAGUE OWNER][LEAGUE GOVERNANCE][WORLD POWER][70-PLUS]
A 2011 London tabloid headline: Q. When is Bernie Ecclestone taller than his wife? A. When he stands on his wallet. Referred to as "F1 supremo," the diminutive 82-year-old British billionaire shaped modern Grand Prix racing and controls a sport that Formula Money reports as having $1.7 billion in annual revenue and more than 500 million TV viewers worldwide.
23 SCOTT BORAS
[JERRY MAGUIRE][HAS NUCLEAR CODES]
It's been 13 years since A-Rod's $252 million deal, and Boras, 60, remains the greatest negotiator in sports. (The Giants are still not sure how he got them to spend $126 million on lefty Barry Zito.) Few nonplayers have influenced baseball more over the past three decades than the superagent who got star ballplayers to be paid like hedge-fund managers.
24 KEVIN PLANK
Under Armour CEO
[BILLIONAIRE][TASTEMAKER][WORLD POWER][COMMERCE][RISING][50 & UNDER]