[LEAGUE GOVERNANCE][WORLD POWER]
In his 20 years at the helm, Bettman (page 52) has ushered the league into modernity, growing from 26 to 30 teams, gaining national TV exposure, expanding the game below the Mason-Dixon Line and upping revenue to a record $3.3 billion last season. But he's by far the lowest of the four major American commishes on this list, and here's why: For all the progress he has overseen, the 60-year-old Queens native is still—and forever will be—the face of three crippling lockouts.
28 DAVID LEVY
Turner Broadcasting president of sales, distribution and sports
[TASTEMAKER][BROADCAST/MEDIA][TECH-CENTRIC][RISING][50 & UNDER]
Charles Barkley and Cal Ripken Jr. call him boss, but his competitors call him a dealmaker. Last August, Levy, 50, added to his company's expanding sports stable (NBA, MLB, March Madness) with the reported $175 million purchase of the SEO-happy sports website Bleacher Report. Few TV execs are bigger champions of "TV everywhere," an industry-wide initiative making cable content available online for verified subscribers, and being at the forefront of that movement makes Levy a serious player.
29 GLAZER FAMILY
Buccaneers and Manchester United owners
[BILLIONAIRE][TEAM/LEAGUE OWNER][WORLD POWER]