Adidas Group CEO
He heads up the world's No. 2 sports-equipment brand, making him a global player with sponsorships, and his company has the official uniform contracts for the NBA, MLS and NHL. But Hainer, 58, slides down this list because of his sluggish Reebok brand, procured for $3.8 billion in 2006, which recently lost its contract as the exclusive maker of NFL gear to Nike.
33 BOB BOWMAN
MLB Advanced Media CEO
Baseball is the stodgiest of the major American sports, but over the last decade it has been way ahead on the tech curve because of the brilliance of Bowman, a 57-year-old former Michigan state treasurer whose outfit is setting the gold standard for live sports streaming, ticketing, merchandising and stats on the Web. Experts estimate MLB AM's value at $6 billion—more than the Dodgers and the Yankees combined.
34 CASEY WASSERMAN
Wasserman Media Group CEO
[RISING][50 & UNDER][JERRY MAGUIRE][SOCIAL SAVVY]