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While transforming a perennial sad sack into a model franchise and three-time Super Bowl champ (to say nothing of his New England Revolution, four-time MLS Cup finalists), Kraft, 71, made himself invaluable to the NFL with his work on its broadcast, finance and compensation committees. And as an owner trusted by players, his consensus-building and shuttle diplomacy were keys to resolving the 2011 lockout. "Without him," praised then Colts center Jeff Saturday, "this deal does not get done."
13 SEAN MCMANUS
CBS Sports chairman
McManus, 58, runs a conservative but steady shop, with long-term deals in place with the NFL (through 2022) and the PGA Tour ('21), as well as the most extensive and far-reaching network-cable sports deal ever created: a partnership with Turner Sports to air the NCAA men's basketball tournament through '24. Like Lazarus, though, McManus's upward mobility depends on his expanding his net's recently rebranded 24/7 cable channel, the CBS Sports Network.
14 MICHAEL DOLAN
IMG Worldwide CEO
[WORLD POWER][JERRY MAGUIRE][FALLING][TASTEMAKER]