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No owner gets the biz side of sports like Jones, 70, who pushed through construction of the 110,000-capacity Jones Mahal (a.k.a. Cowboys Stadium) and presides over what Forbes deems America's most valuable sports franchise ($2.1 billion). Despite on-field mediocrity of late, Dallas is by far the league's most profitable team. Now, if only owner Jones would fire G.M. Jones.
20 LARRY ELLISON
[BILLIONAIRE][TEAM/LEAGUE OWNER][WORLD POWER][COMMERCE][TECH-CENTRIC][RISING]
The third-wealthiest American (estimate: $41 billion) has turned his attention to sports of late. The 68-year-old software magnate is almost single-handedly keeping yachting and the America's Cup afloat (his Team Oracle USA is a favorite in 2013); he owns tennis's "fifth Grand Slam," Indian Wells; and while he failed in his recent bid to buy the Warriors, look for him to chase more sports properties soon.
21 RICHARD SCUDAMORE
Barclays Premier League CEO
[LEAGUE GOVERNANCE][WORLD POWER][RISING]
The 53-year-old head of the world's most-watched sports league (4.7 billion annually, including countless soccer-loving hipsters Stateside) has overseen rampant growth in the past 14 years, with 212 countries and territories now airing top-tier English soccer. In the U.S., NBC Sports recently dropped $250 million for the next three years of rights.
22 BERNIE ECCLESTONE