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Between Peyton and Eli they account for 43% of the last seven Super Bowl winners, 1.4% of the SNL hosts since 2006 and seemingly most of the commercials on TV. Plus, they have dad Archie as a model for how to slip into the NFL elder statesman role after retiring.
6 RORY MCILROY
The list of under-40 active golfers with at least two major titles is exclusive: McIlroy, 23, and Woods. Nike wisely signed him to a rich deal—his face will sell the sport (awkward exit from an event last week notwithstanding) as Tiger tackles the back nine of his career.
7 SERENA WILLIAMS
There are less controversial female athletes, many who are younger and a few who'll make more in endorsements. But none bring the ineffable sway of the 31-year-old Serena (above), the No. 1 player in the No. 1 women's sport.
8 FLOYD MAYWEATHER JR.
The highest-paid athlete on the planet and best pound-for-pound fighter is boxing right now. The reported six-fight deal for $200 million that he signed last month with Showtime is the proverbial game changer: By eliminating middlemen and reaping unprecedented pay-per-view lucre, the 36-year-old will reinvigorate boxing. Or hasten its demise.
9 SHAUN WHITE
For as long as he's been in the public consciousness as the face of skateboarding and snowboarding, White is just 26—amazing. Brands from Target to Hewlett-Packard view him as a crucial portal to that gilded 18-to-34 demo, so expect to see plenty of the Flying Tomato leading up to Sochi.
10 MIKE TROUT & BRYCE HARPER