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Many called Williams, 28, one of the worst investments of 2012: After Buffalo signed him to a six-year, $96 million free-agent deal, which included a $19 million signing bonus, he was criticized for lack of effort. (He had been playing with an injured wrist.) Williams has modest endorsement deals with Verizon and MuscleTech.
19 DEREK JETER Yankees shortstop
Jeter has had the same high-paying list of brands for years—Nike, Gatorade, Movado, Avon, Ford, 24 Hour Fitness—but advertising experts say the 38-year-old's earning power off the field is fading fast. His contract is up after this season, with a $9.5 million player option for 2014 and $3 million buyout.
20 JOE MAUER Twins catcher