His eight-year, $180 million contract goes through 2016, and he has long-term endorsement deals with Nike and Rawlings, though neither pays much. Teixeira, 33, is also involved in some unique business ventures: Juice Press, in which he invests, and Wheels Up, a celebrity-athlete consulting firm he launched with the former CEO of Marquis Jet.
29 CALVIN JOHNSON
Lions wide receiver
Johnson, 27, got a new deal in March 2012 that paid $21.75 million last season. The All-Pro is getting more and more visible off the field: In addition to scoring the cover of Madden NFL 13 video game, he shot a commercial for Acura and has signed endorsement deals with Nike and Eastbay.
30 MATT KEMP