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Winding down his career as LeBron hits his stride, the 34-year-old Bryant isn't losing deals, but he doesn't have many new ones coming in. While Kobe still benefits from a long contract with Nike, his other sponsors aren't huge names; they include Smart Car and Lenovo.
5 TIGER WOODS Golfer
Tiger is back—he earned more than anyone on Tour over the past 12 months—but sponsors have been slower to return. Woods's current deals are with Nike, EA, Rolex, Kowa (a heat rub), Fuse Science, Upper Deck and NetJets. In the past two years various lists have put Tiger's portfolio in the $50 million range; don't believe them. Marketing experts say that even $33 million is generous, but no one really knows how much his deal with Nike is worth. (The best estimates put it at $20 million per year.) And now that Nike is using him in TV ads again (with the ascendant Rory McIlroy), you can bet the Swoosh sees fresh value in its biggest golf star. Phil Mickelson makes more in endorsements, but the 37-year-old Woods made double on the links.
6 PHIL MICKELSON Golfer