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In golf (and tennis), more than in other sports, endorsement contracts are heavily rankings-based and full of performance bonuses. At 42, Mickelson isn't winning as much, but he's still a sponsor's dream because of his likability. In an ad for arthritis medicine Enbrel (for which he likely earns $7 million a year), he's decked out in sponsorships: KPMG on his visor, Barclays on the chest of his polo, Callaway on the sleeve.
7 DERRICK ROSE Bulls guard
Rose's deal with Adidas alone is worth more than $10 million a year. Add that to Powerade, Wilson, Skullcandy, and local Chicago sponsors like Giordano's pizza, and you see why Rose, 24, has suddenly catapulted into the top 10. Even though he hasn't played a single game this season due to a torn left ACL, his jersey is the fifth-highest selling in the NBA. (Carmelo Anthony's of the Knicks is No. 1.)
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