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June 07, 1965 | Bill Veeck
Bill Veeck, the master showman, examines the art of promotion and reveals some delightful and hilarious gimmicks he will unleash on the world—if and when he returns to baseball.
May 31, 1965
WRECKER VEECKSirs:I have just read the first part of Bill Veeck's The Hustler's Handbook (May 17) and find it indeed a pleasure to see him in literary action again. There will, undoubtedly, be letters flooding your...
May 31, 1965 | Bill Veeck
In Part 4, Bill Veeck describes the maneuvering behind the transfer of the Braves to Atlanta and tells how to buy a ball club on a shoestring.
May 24, 1965 | Bill Veeck
In Part 3 of The Hustler's Handbook, Bill Veeck reveals the secret of Horace Stoneham's success as a trader. He also explains the mysterious firing of Alvin Dark as Giant manager.
May 17, 1965 | Sidney L. James
The man on this week's cover is Bill Veeck, whose new book, The Hustler's Handbook, begins on page 87. Veeck has been called many things by many people, but one thing he has never been called is dull. Now 51 and...