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December 04, 2009 | Woody Hochswender
Dunning Sportswear, known for its traditional, preppy golf clothes, is teaming up with trendygolf.com, an online purveyor of fashionable golf apparel. Collections sold at trendygolf.com include J. Lindeberg, Puma,...

November 20, 2009 | Woody Hochswender
With the golf business slip-sliding its way through a recession, a company with the name FreeFall might sound entirely appropriate. Industries that depend on discretionary spending for their revenues (like golf) can...

October 11, 2009 | Woody Hochswender
The yin and yang of golf fashion is clearly technical vs. traditional. Of course, opposing forces are often interconnected in unseen ways. So much of traditional-seeming golf clothes are made with modern performance...

August 28, 2009 | Woody Hochswender
Sunice, a golf apparel firm known for its amazing technical outerwear--rain pants with a built-in chamois to clean clubs; a "pro-trim" fabric that eliminates belly bulge during the swing--is gearing up to make a...

July 24, 2009 | Woody Hochswender
Tom Watson's glorious run at the British Open may have ended with a disappointing second-place finish, but it was a victory for his apparel sponsor, Polo Ralph Lauren. The folks at Polo Golf have been dressing...

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