July 25, 2005 | Adam Duerson
Basketball phenom O.J. Mayo got a taste of the big time at the Reebok ABCD Camp last week in Teaneck, N.J., where he hung out with Jay-Z, who gave Mayo a pair of specially made sneakers from his S. Carter line. The...
March 07, 2005 | Lisa Altobelli
HOW COOL has LeBron James made the Cleveland Cavaliers? Cool enough that Usher (below) wants to be a part of the team. Michigan businessman Dan Gilbert last month agreed to purchase the Cavs from Gordon Gund for $375...
December 23, 2002
How's this for a lineup: Allen Iverson at the point, rapper Jay-Z on the wing. That's the strategy at Reebok, which has begun a marketing partnership with the rapper called the S. Carter Collection by Rbk. (Jay-Z's...
November 04, 2002 | Steve Rushin
Last spring the hip-hop superstar Jay-Z—in the video for his single Girls Girls Girls—wore an exact replica of the maroon, long-sleeved number 33 jersey that Sammy Baugh sported for the Washington Redskins in 1947....
January 21, 2002 | Seth Davis
MATT BARNESSENIOR, FORWARD, UCLA