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March 24, 2008 | Selena Roberts
IN THE scene imagined by fans, 'Bron and Jay-Z are perpetually surrounded by ice sculptures dripping Krug, with pouty-lipped ladies in necklines that plunge like stock charts, all shaking their cabooses, blissfully...
July 25, 2005 | Adam Duerson
Basketball phenom O.J. Mayo got a taste of the big time at the Reebok ABCD Camp last week in Teaneck, N.J., where he hung out with Jay-Z, who gave Mayo a pair of specially made sneakers from his S. Carter line. The...
December 23, 2002
How's this for a lineup: Allen Iverson at the point, rapper Jay-Z on the wing. That's the strategy at Reebok, which has begun a marketing partnership with the rapper called the S. Carter Collection by Rbk. (Jay-Z's...
December 25, 2000
We now know who'll be taking the field for Super Bowl XXXV. No, not the teams. We're talking about the important stuff: which entertainers will be headed to Tampa for the big show. Before the game, Clearasil-set...