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June 02, 2003 | George Dohrmann
Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart—and feet—of high school phenom LeBron James
June 02, 2003 | Steve Rushin
Give it away. If I may offer one piece of advice to LeBron James—who in the span of 24 hours last week sold his soles to Nike for $90 million, had $1 million pressed into his palm by Upper Deck and watched, on...
May 26, 2003
May 05, 2003 | Seth Davis
April 21, 2003 | Bill Scheft
Good to be here. Quite a finish at Augusta. Who would have thought that by Sunday afternoon there'd be more people in the hunt than in the protest?