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March 05, 1984 | Kenneth Reich
March 26, 1984 | Edited by Gay Flood
$40 MILLION QUARTERBACKSir:Jack McCallum's article (The Man with the Golden Arm, March 12) was most instructive concerning Los Angeles Express owner J. William Oldenburg's multimillion-dollar contract with Brigham...
July 09, 1984 | Rob Buchanan
The merchandising of the Olympics reached fever pitch in 1980 at Lake Placid, where no fewer than 381 sponsors signed on for the Winter Games. At Placid, there was a jumble of "official" products ranging from a...
August 06, 1984 | Kenny Moore
The L.A. Olympics are here, too. Despite the boycott they got off to a rousing start, thanks to athletes like these rollicking Americans
September 24, 1984 | Edited by Jerry Kirshenbaum
TRIUMPH OF THE DOLLAR SQUEEZERS