Texas Tech Red Raiders (Football)

Beyond the scoreboard, the timeless traditions and rituals (O.K., some are a little nutty) that define the Big 12 are to be savored

Eager to make his presence felt at K-State, the high school quarterback switched positions and evolved into a dynamic defender

An alliance of two storied conferences has created new rivalries and seen once-grounded teams get airborne. Result: even more devotion from the nation's hardiest fans

Downsized but still standing, the conference ditched its lucrative title game but gained a unity of purpose—and might very well bring home a national championship

The Packers prepared a new infusion of talent, but it was Green Bay's old guard that led the march into history