Wells Fargo & Company

CHARLOTTE, N.C. (AP) -- One by one, the three men in charge of Charlotte's PGA Tour event came to the podium Thursday and referred to the bank that's on the hook for roughly $3 million a year only as the "title sponsor."

CHARLOTTE, N.C. (AP) -- One of the most successful tournaments on the PGA Tour is getting a new name as a result of the fallout from the financial crisis.

In just six years, the Wachovia Championship established itself as one of the premier events on the PGA Tour.

During, perhaps, one of the most arduous periods in his life, Kevin Burns held three full-time positions: by day, a sales rep for Wells Fargo in Des Moines; by night, a business and marketing undergraduate student at...