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February 07, 2000 | John Walters
Cross-Training,or cross-straining? Nike's ad campaign for its new Air Cross Trainer II urges viewers to turn from their televisions to their computers to learn how each commercial "ends." In the first 60- second...
January 31, 2000 | John Walters
According to ABC, Super Bowl XXXIV is expected to draw a domestic audience of 130 million. Facing ratings annihilation, some other networks have already surrendered (NBC, The Beautician and the Beast, 9 p.m.), while...
February 03, 1997
In business, good ideas are like annual flowers—planted in one season to bloom in another. In the golf business, the cycle of invention climaxes every January with the PGA Merchandise Show in Orlando. Last week,...