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July 26, 1999 | Richard Hoffer
•That David Cone had torn off his Yankees jersey to reveal an Adidas sports bra.
January 18, 1999
Less than 24 hours after Tennessee won the Fiesta Bowl, Adidas lit up TV screens around the country with a commercial congratulating the Volunteers on their national title. It was a thoughtful gesture by the official...
January 23, 1984 | Jack McCallum
December 11, 1978 | Jule Campbell
Time was when skiing's hotshots would show up with racing stripes on a pair of stretch pants, hoping to be mistaken for Billy Kidd or Jean-Claude Killy. It turns out that was just the beginning. The let's-go-racing...
March 24, 1969
HOT FOOTSirs:Please permit me to compliment SPORTS ILLUSTRATED and John Underwood on the story of Adidas and Puma (No Goody Two-Shoes, March 10). It was superbly researched, well-documented and beautifully presented.